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Business Chronicle
focuses on the
processes of
business and helps
senior managers
better manage
their resources. Through special reports,
updates and news items,
Business Chronicle will help
senior managers develop
the type of organization
able to weather the
changing world of 21st
Century commerce.
Business Chronicle offers
advice, suggestions and
hints from successful
managers just like its
readers. | | | Download a list of the most common myths of marketing to small business — click here (PDF file) |
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Experts from across
the information and
business spectrum
will also appear
from time-to-time
with cogent advice
and suggestions.
Small and medium
size enterprises,
(SMEs) require an
especially strong
focus on some or
all of the following
key business
elements to ensure
their success. For most, these
are: | • | | Employee
utilization
and morale | | | | | | | | • | | Financial
resource
conservation
and utilization | | | | | | | | • | | Channeled
marketing
into two or
three key
areas | | | | | | | • | | IT applica-
tions that
improve the
process
without
strangling the
organization | | | | | | | • | | Constantly
improving
client
relationship
management | | | | | | | | • | | Monitoring of
the competitive
environment | | | | | | | | • | | Ability to adopt
to new product
offerings or
situations | | | | | | | | • | | Generational
shifting of
control without
trauma | |
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|  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. | | | | | | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). | | | | | | The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles. | | | | | | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. | | | | | | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. | | | | | | Using staggered hours, short shifts gaining favor. | | | | | | Two pundits argue that sales people are hiding their roles by claiming to be consultants. | | | | | | Self-promotion is one of the keys to advancement often overlooked by managers. | | | | | | Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. | | | | | | Aligning personal goals with career goals has never been more difficult than it is today. | | | |
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